About Us
At Heart of Dixie Harley-Davidson®, our customers come first.
Our mission statement is:
"Building lasting relationships with our partners and employees while serving the recreational and travel community. Our core values shall be based on Honesty and Integrity and Service to the Community."We at Heart of Dixie Harley-Davidson® are pleased to welcome you to the experience of a lifetime. Heart of Dixie Harley-Davidson® offers excellent customer service. We know Harley-Davidson® motorcycles and we are here to help you to the fullest! From our factory trained technicians to our MotorClothes® merchandise associates, we are always ready to assist you. Whether you’re a beginner, or taking the next step to a new Twin Cam 103®, the power train of the 21st century, we can help point you in the right direction to make all your biker dreams come true. Our staff doesn't just sell the extraordinary Harley-Davidson® lifestyle, they live it themselves. So feel free to stop by any time to hangout and enjoy some good ole’ southern hospitality.
Why Purchase from Your Local Dealer?
- Convenience - Close to home, your local dealer provides a wealth of knowledge regarding the product, as well as on-site inventory for you to tour and test drive prior to making your purchase.
- Relationships - Purchasing locally allows you to establish a relationship with your dealer representative providing you with the convenience of service and support when you need it.
- Service after the Sale - Many dealers put their purchasing customers first when it comes to getting your coach serviced. You will experience the value your local dealer can add to your purchase.
- Local Economy - Local purchases help to keep tax dollars and people at work in your community.
Heart of Dixie Harley-Davidson® is conveniently located near the areas of Birmingham, Huntsville, Montgomery, Atlanta, Gadsden, and Muscle Shoals