On a motorcycle ride/camping trip with several buddies this past week, when we stopped for breakfast at a well known restaurant (CB) in Pelham, Al on the way home to Louisiana. Went I went to leave the restaurant, my bike was completely dead. No previous battery problems, nothing left turned on, it just died, not even a clicking noise when trying to turn it over. Looked around and saw the wonderful HD sign high in the air, now even a block away. One of my buddies rode over to see if they had a jump box, next thing I knew a guy pulled up in a pickup truck and went to work on my bike. He attempted the jump start, but the battery was too far gone. He removed the battery, told me to jump in his truck, and drove me to the dealership. He informed me he was a mechanic/technician there, and that this was his personal truck , not a company vehicle. I went in and bought a new battery, and as I went to leave, (planning to walk back to my bike) he re-emerged, told me to get back in the truck, drove me back to the bike, then reinstalled the battery and checked to insure it started and that there were no other issues. He then refused to accept any compensation for his services (which I ignored, and went and put something on the seat of his truck while my friends were thanking him for his help. What a great dealership, and great employees, true bikers at heart (never leave a brother biker broke down on the side of the road alone). I cant thank them enough, just wish my memory wasnt so bad, so I could remember the guys name and send him a more personal shout out.

I was traveling through AL and my bike died on I-65 N. I called and talked with Zach. It was close to closing time and I didn't expect anyone to be there. I had it towed to Heart of Dixie and when I got there it was 7:05 pm. Zach and some other guys were still there. Zach got the bike off of the truck and into the shop. When I came back the next morning at 10 am. It was fixed and ready to go. I can't say enough good things about the service department at Heart of Dixie HD.

Just wanted to say thank you to Matt Baker and Zack and all the guys in the service department they always take care of me fast and the service is always easy they always keep me informed and takeeee care of any issues that I have.

I was riding up to Tennessee, from Orlando. I had a rear tire blowout just south of the dealership and had my bike towed into Heart of Dixie HD. We arrived at the dealership 1 hour before closing and the service guys jumped on the tow truck and moved my bike into the service area. This was no easy task, the rear tire was melted and destroyed. When you are traveling and need repair work, you never know how well you will be taken care of at different HDs. There happen to be a tire sell going on, so I went ahead and bought front and rear tires. By the time my bike was finished, it was after closing time. I cannot say enough about the Heart of Dixie service department!! I could not wish for a better experience! Zack and Bryan knocked it out of the park! I highly recommend Heart of Dixie HD!!

In February 2024, I purchased my third motorcycle from Heart of Dixie. I was again impressed with the conscientious and professional customer support provided by Mike, George, and David. Since moving to Alabama, I am blessed to have HOD as my exclusive Harley Davidson dealership. In addition, I recently had my 1000 mile service done by the HOD Award winning staff and was completely satisfied with the fantastic service provided by Matt, Bobby, and Josh. My thanks and appreciation to the entire HOD Staff. It is well worth the 91 miles from Arab, AL. to get the kind of service and support from a trustworthy dealership. Thank you.

I just purchased a 24 breakout, Carlos Rodriguez was my salesman and I couldnt ask for a better and easier experience! I highly recommend this dealership everyone there treated my wife and I like family!

My guy Ezra always takes care of me. 5 stars here. Love the place

After dinner on March 15, 2023 at Bessemer Chick-fil-a my 07 Ultra decided to spin the starter but not the motor. We were on our way from Texas back home to Pennsylvania. Roughly 1000 miles out. The next morning after our first contact with Heart of Dixie Harley, which was close by, they gave us the feeling that everything would be alright. Once they knew where bike was, Josh called and told me he was on his way to pick up bike and when he would be there. Sure enough he was there when he said he would be. Once we got to the dealership we were treated as if we were the most important customer there. And since we were travelers we were given top priority so we could get back on the road. Once problem was diagnosed Matthew (apologies if I didnt get name right) the service writer gave me a price on what it would cost to get me back on the road. Turns out final price was better than that. All good. Everyone I talked to at Heart of Dixie was helpful, friendly, courteous and every other good adjective I can think of.

I was grateful that my bike broke down close enough to such a great dealership.

The whole experience felt as if someone was watching over us.

The employees at Heart of Dixie should be proud of the service they provide Harley owners. Other businesses could learn a lot from them.

Chris Fabre

Upper Darby Pennsylvania

BIG Shout Out to the Service Team at Heart of Dixie HD. Recently I was riding from Va to Tx, picked up a terrible grinding noise that had me baffled and seriously concerned. Rolled into the service desk, explained the situation, they jumped right on, got all my info, had a tech take it for spin, he instantly knew what the issue was, took back in the shop, 10 minutes later he rolled it back out front, in under one hour I was back on the road headed west, and it didnt even cost me a Hundred DollarsLOL. It was actually such a stupid simple thing they didnt charge me a dime. These guys were professional, super friendly, and beyond helpful, I cant recommend them highly enough. Also its a huge beautiful dealership, and they had a lot of bikes in inventory which surprised me because inventory in my part of Va has been low for a long time now. If youre in the part of AL, Id encourage you to stop by and check the place out. Thanks Again to the Service Guys for getting me back on the road so fast and painlessly. ML&R, TUG, BIAMC, Yorktown, Virginia

We had a bike that didn't fit the family. They gave us a great trade amount on a terrific Ultra that fit our collection perfectly. They went out of their way to make it work, for the very best price. We will be a return customer for sure !!!

Recently had my Ultra Classic in for new tires, service and electronics work. The service writer,Bobby, was great. He kept me abreast of the work being done or needed as well as the cost. He was very detailed in explaining the work. 1 1/2 days later, Bobby called and told me to come pick my bike up. It was ready. Man, I was surprised. Thinking it would be much longer. Great job HOD service dept!!! From a very satisfied customer. Thanks

Cruising through for a T-shirt hit a pothole blew my front tire and bent rim on my street glide I rolled in the door Bobby greeted me the service writer as well as MIKE the general manager within two hours they found a rim and tire for my motorcycle and had me rocking and rolling thanks again guys yall are awesome

I have found that Heart of Dixie has been there for me and I highly recommend their service department.

A great big thank you to the folks at Harley Davidson for their help and attention to detail. The staff is courteous and interested in their customers. Those in sales are knowledgeable with the new Harleys as well as the older bikes. I have found that the service people are willing to address any problems that might come up and the parts department works diligently to locate and secure any parts or accessories I have needed. Thanks to Heart of Dixie Harley Davidson for making my experiences good ones.

We can't rave enough about our experience at Heart of Dixie HD. We have owned many bikes & purchased from several dealers but never get better treatment than when we deal with HofD in Pelham, Al. Our sales rep, David, was knowledgeable & straight up with us about all of the bikes we looked at. Helped my wife, who has a hip injury, learn a new way to more safely mount the bike. He is also freaking hilarious & just plain fun to talk to. Erin was a joy in finance & let's not forget Jeff, also in finance, who held our 6 week old granddaughter while we finished our paperwork! This dealership is truly a full service group. We were so impressed & gratefull for such a great experience. The biking community is a family & we are so fortunate to call HofD in Pelham part of ours! THESE GUYS ARE THE BEST IN THE BUSINESS.

I had a complete engine and transmission rebuild on my 2010 Road glide. Matt, Brandon, Bill, and the other guys in the service department really took care of me and Ernestine(My Bike). They provide me with great customer care and the bikes runs amazing. I couldn't ask for anything better. Thank you for your patience and care you provided.

Well. I finally bought another Bike and I could not have asked for better service. They went out of there way to find the bike I wanted and they are just a great group to work with. JD , Lee , and Erin were great to work with. If you want a new bike you really need to give these guys a try. You wont be disappointed.

I live in Enterprise, AL and needed a voltage regulator for my screaming eagle. After searching my local area and coming up empty handed, I decided to call your dealership. I wish I had gotten the name of the guy in parts that helped me. Regardless, he was very helpful, knew exactly what I was needing and had the part. One of the reasons this is important is because I had gotten (2) different price quotes after calling (4) other dealerships. He did exactly what he said, mailed me the part and all is well. Happy Trails and thanks for the prompt, courteous attention to my need.

Rob--Enterprise, AL

good morning my fellow bikers and trikers. this is wayne thrailkill writing this post and i just had to let everyone know , from the heart how i feel about heart of dixie motorcycle in pelham , alabama. i am 72 yrs old and just purchased my 25th and final motorcycle, a 2020 harley freewheeler. i have ridden bikes for 59 yrs and i can honestly say never in my life have i been treated so wonderfully by a company's general manager, sales staff, service department and parts department as i have been treated by heart of dixie. folks if you are considering buying a first time bike or your 25th bike, please do yourself a big favor and give these incredible people a chance to show you their dealership, hospitality, and knowledge and expertise before you shop any place else. this is my 2nd bike purchase from them and i am so humbled by the way i have been treated by them. i promise you will not be sorry. you will be buying in my opinion the greatest motorcycle made in the world and you will find you have made some great friends that will take the best care of your new bike from now on. everyone in this dealership puts your bike needs first after the sale, which is the most important time. folks i am not related to and didn't know a single person at heart of dixie before 2017. i feel like i have 15 new great friends and know that every time i take it in for service or accessories i will get the best from everyone there. thank you heart of dixie for making an old man's dream come true.

This is our third bike purchase from Heart of Dixie Harley Davidson. Mike(GM) and Lee(sales) were outstanding answering all of our questions professionally with no pressure sales. Highly recommend, top notch team!

If youre shopping for a bike, you need to come here and talk with Lee or any of the other members that is there. My first bike purchase was in 2013 Road King and Lee took care of me than and provide outstanding service, so I referred a few folks that also purchased their bikes from there. So now its time for an upgrade and I contacted Lee and he made everything happen again with Mike (Manager) with my new RGS. Thank you gentlemen for always making my second a smooth process like the first one. They go above and beyond to taking care of their customer, thats why I rather drive up to Pelham (from PRATTVILLE). Everything was handle through cell phone (pics, pricing and so on). Definitely will recommended anyone to come here first.

My boyfriend and I were traveling from northern Kentucky to Panama City Beach for thunder Beach on our 2010 Ultra Limited Electra Glide

Upon leaving Florida, Joe became very ill. Being a Marine veteran, he made it to the VA hospital in Birmingham. He was admitted for an undetermined amount of time. I was able to get our bike to a nearby hotel parking garage where I would be staying in the interim. I was stuck and overwhelmed. I searched for a local Harley dealer and was lucky enough to come across Heart of Dixie Harley Davidson. I spoke with Brandon in service. I give him the run down and told him I had no idea how long the bike would need to stay there and I really needed it picked up that night. He was able to dispatch Josh to get our bike. Both men were absolutely top notch, so kind and understanding. Joe was eventually released and I was able to rent a box truck to get us and our bike home. Everyone at Heart of Dixie was helpful and accommodating. Josh once again stepped up, loaded the bike and secured it for us. We made it home safe and sound as did the bike. We purchased a few things while at the dealership and were amazed at the cleanliness, order, and inventory at Heart of Dixie. You all have a top notch facility and an even better crew. Everyone we know will hear how wonderful you all are. Keep up the good work. Sincerely, Emily Campbell and Joe Kremer.

This is our second bike purchase from Heart of Dixie Harley Davidson. Chase and Lee were outstanding and professional answering all of our questions with no pressure. Couldn't be happier with the overall experience. Thanks guys, customer for life!

A HUGE shout out to the great people of Heart of Dixie HD. On 12 April 19, while travelling on I-65 North, just a few miles south of the dealership, my wife and I had a blowout on our Ultra Classic. I contacted the Service Department and instantly the wheels were in motion to get a trailer to come get me off of a VERY busy highway. Once I got to the delaership with my bike, the staff brought me right in. Heres the best part , its towards the end of the business day and they still took me in and worked on it. As a matter of fact Matt, my service technician went above and beyond what I would have expected. He repaired my tire and while on a test drive, he found more damage to the bike. Matt stayed after hours to fix what he could and gave me a parts list of the items I would need to fix the bike completely. Matt's dedication to duty and his job are the standard for everyone to emulate. My experience with your delaership was an awesome one considering I could have just died when we had the blowout. At one point the staff even recommended that I get a bite to eat while they fixed my bike. Your dealership is the standard for all other dealerships. When I but my next bike, I plan on coming to your dealership as opposed to staying local. Your customer service is the best I have ever received at ANY HD dealership. Please recognize Matt in Service. I also plan on contacted HD Corporate to let them know of my great experience.

"Outstanding purchase experience." Kudos to...Mike..Lee...George...JD...Chase and the parts dudes.....hey all you guys ROCK!!!! Thanks so much for the best dealership and purchase experience I have ever had....yall could teach some of these Louisiana dealerships how to treat their customers...The Motor Company should use yalls expertise and customer finesse as an example of how to run a dealership.......

these comments should be seen by all of your management and all the way up to the factory fatcats and you can use my name.....Ken Powell, Kenner (New Orleans), Louisiana.............Go Tigers ...

Thanks guys.....

Maybe yall should open a branch and make tons of money....would be like picking cherries.

I spoke with Mr. Michael DeSantis the General Manager at Heart of Dixie HD., Pelham, AL. Mr. DeSantis professionalism and knowledge of bikes were exemplary. I purchased my Tri-Glide Ultra, because I gained trust in Mr. DeSantis and believed that he was actually looking out for my interests as well as Harley Davidson. Mr. DeSantis has a great staff as well, that went out of their way to answer my questions and provide technical advice that let me make a well informed decision to either purchase my bike at Heart of Dixie or go to another store. I will continue to be a customer at Heart of Dixie, because of the professionalism, honesty, and integrity, of Michael DeSantis, George Gerontakis, and J.D. Ard.

i walked in heart of dixie not really expecting to get a new 2019 street glide but just to see how it turned out i went for it george gerontakis was the salesman stayed late went out of his was as didnt the other staff members to get my trade in value an get me riding on the new bike .no hassles quick an painless. kudos to george an the others that made that possible awesome experience

Just traded my bike in on a newer one on a whim. Terry said they could make it happen and the all the folks at HofD sue did! From swapping my custom parts over to the new bike same day, to getting financed and insured on the wknd. These guys are top notch through the whole process. Thanks a lot HofD!!!

This is the 4th time George has went above and beyond after the sale! 1 he removed personal belongings from my trade in and left it aside for me to get2 my new bike had a problem and he introduced me to the service manager and had it expedited and taken care of immediately 3 My new bike didnt have the headset with it but he followed up and got me one in a timely manner. 4 My plaque never came in the mail and George had another sent out. The last time I was at bike night he was ahead of my wife and I. He served us and several others before making his on plate. Brandon,Zach and Trey in service did great on my repair and 1,000 mile service. Thank you Heart of Dixie!!

This is the 4th time George has went above and beyond after the sale! 1 he removed personal belongings from my trade in 2 my new bike had a problem and he introduced me to the service manager and had it expedited 3 my bikes headset was missing and he followed up and got me another 4 My Harley-Davidson plaque was delivered to the wrong address and he made sure I got another one. The last bike night I attended he was in front of me in the food line. I swear he shook my hand, served me and several others before making his own plate. Trey,Brandon and Zac also gave exceptional service also.

I purchased a couple of items and was assisted by Alexiandria in Motorclothes. She was very friendly and we actually talked for about twenty minutes. Shes a great benefit to your dealership and I would definitely return when Im in the area because of her. Great job!!

I would have given 10 stars for the guys at Heart of Dixie Harley but it only went to 5. George, JD, and the service manager who delivered for me. Great group of guys! Would recommend driving the extra to get to Pelham for your next bike. These guys guys go out of their way to make sure you are satisfied. They had what I was looking for, worked with my bank for me, did everything that was asked to make this deal happen. Be seeing you guys again I am sure,.

I live in Huntsville and could not get my 2017 trike fixed thats all I will say! Trailed my trike to Dixie and talked to service dept they listened to me as other dealer would not Dixie kept me informed throughout my service and repair after one week I returned picked up my bike this weekend I rode 250 miles with no issues my hat is off to the service department you definitely know your business super good service department very smart technicians I will always return my Harleys to Dixie thank you again keep up the great work devoted customer from here out .

I would like to thank Mike Desantis and crew for everything they did for me. This is a top notch Dealership and everyone there has always went above and beyond to make everything perfect.

We walked in and was window shopping, had such a great salesman, and such a great deal on a bike, we decided to purchase it...Dave was excellent !!! Will refer everyone to Dave in the future, and will return for all of our HD needs !!!!!

We were on vacation(6 hours from home) when my wife's Heritage started making a grinding noise, inner primary bearing was going out, we managed to make it from Gulf Shores to Pelham at about 4 pm on a Sunday. The service tech Bill Fenn looked at the bike and said he thought he knew the problem but he couldn't get to it till Monday morning, he got started on it @9am and we pulled away at 245pm.....Thanks for being so helpful and getting us back on the road so quick.

Mike DeSantis went out of his way to help me not just to sell abike but to be afriend

I would like to give all the people at Heart of Dixie H-D a huge thank you!!!! I have my bike in their service dept. on 8/27/2016. I had a wheel bearing going out on the front wheel . they ask what was going on with the bike and from there they took care of my problem.. road the bike all afternoon and it was like new again... no noise!!! GREAT JOB to Heart of Dixie Harley Davidson!!!!!

Everyone at this dealership is so friendly and easy to work with. This is our first bike purchase and we had a great experience .

I am a HOD HOG Member and was participating in the Tuesday HOG Chapter ride today. We left the dealership at 10 am and rode to our first stop at exit 100 on I20/59. We left enroute to Tuscaloosa and I began to smell a strong gasoline smell. I noticed a spray coming from underneath my fuel tank. I pulled over and called the Heart of Dixie Dealership. I asked for the Service Department and Zack answered the phone. I told Zack I was a HOD HOG Member and I had broken down during the chapter ride. I told him where I was and he said he would be right there. I was over thirty miles from the dealership and Zack arrived with a trailer within 45 minutes. He loaded my bike and strapped it down. He then dropped me off at my residence and then took my bike to the dealership. By the time I put up the items from my bike and drove to the dealership Zack had located the problem and was ordering the required parts. I could not have asked for faster service or a more professional person than Zack. It is great to be a HOD HOG member with the support of such an outstanding dealership and staff. The staff at 'our' dealership is unmatched in their loyalty to their customers and their work ethic. Thanks again !!!!

My wife and I are new to the area and decided to purchase a Harley in hopes of meeting new friends. All I can say is we have a great start already by meeting all of you at Heart of Dixie!! First let me say that 5 stars for our experience is not nearly enough!! Everyone at the dealership was simply fantastic and really made us feel like part of the family. A special thanks to Lee our salesman and to JD who processed our paperwork. You guys were awesome!!! We look forward to spending more time with all of our new friends at Heart of Dixie Harley Davidson!!

This Dealership has done everything possible to make it possible for me to find the bike of dreams. And Saturday, they did. I have the upmost respect for all the Salespeople, Financing, and Mechanics. If you do not get satisfaction from any other dealership, Then you need to visit Heart Of Dixie. I really appreciate everything they have done for me and finding that one bike that fits me. Thank you Lee and Pat, and thank all those that work at this dealership.

You guys have been great to us. Sherri was great when we were buying our trike and after. Last Sunday, we had a breakdown and the fact that the store manager came out to pick up the trike and help us was amazing!! I could not ask for a better experience. Thank you for all you do!

Long story short it was fun buying my first Harley I never thought I would own one Now I have a 2015 Limited WOW what a difference from what I was riding Thanks

Can't say enough good things about the service I received at Heart of Dixie HD. On May 6th I left Melbourne , FL on the first day of a 2 week cross country trip on my 2006 Ultra Classic. Leaving Montgomery on the way to Birmingham to stay the night, my shift linkgage fell off of rear shifter arm. Called H of D HD and they said be there at 9:00 in the AM and they would get me back on the road. I was there at 9 and Drew Peck got someone to work on it right away. I was literally back on the road by 9:45AM. Many thanks Drew and Heart of Dixie. Dave BTW , completed the trip west on I-40 to Barstow, CA then back east on I-70 through the Rockies. 5810 miles , 14 days and 18 states.

Awesome dealership.

My wife and I road up to Heart of Dixie H-D to get some prices on parts for my old bike and shortly after getting there I had bought a 2012 ultra limited ! The sales staff was great . The service dept. was outstanding ! My bike business will be done at Heart of Dixie H-D !! Thanks to K.T. , Glenn , and the rest of the staff !

I want to publicly recognize Ben and Drew, led by Glenn, for their outstanding customer service! These guys are the epitome of what customer service can be! This is where all my riding business will take place. Thanks again, guys!

Walked in to look around and dream a little and the staff let me ,they answered all my questions and was extremely informative ,I have a year left on my wife's 2013 4 runner ,look out HD world here I come

Walked in to look around and dream a little and the staff let me ,they answered all my questions and was extremely informative ,I have a year left on my wife's 2013 4 runner ,look out HD world here I come

enjoyed my visit

I have shopped a lot of dealerships and looked at a lot of bikes. This dealership really deserves more than a 5 but that is as high as it goes. I was completely satisfied with everyone I dealt with. Buzz is a great salesman. He did not try any pressure tactics, he answered all my questions and helped me in every way possible. I am 100% satisfied with them. Oh and I really do love my Ultra. Keep our money in Alabama everyone!!

We were passing through on a road trip. After a bit of browsing I purchased multiple items, and loved the deals on some essential items we needed in the apparel section. One person in our group is a part owner of another dealership. We were surprised by some of your fabulous deals. The staff was wonderfully friendly and helpful too. After visiting multiple locations on our 2k mile ride, your stop was bar none the best! Hope to visit you again sometime..

This is by far the best HD dealership I have visited.

I have NEVER been to a dealership that treated people like I would want to be treated, Chuck DIll was very helpful. All the other staff were GREAT as well. I will always come back when I need ANYTHING for my HOG. I appreciate ALL your employees help, GREAT STAFF. Thanks again for your kindness and I will tell ALL my friends of your great shop Thanks Gregg Franklin

Love the store and the employees are awesome !!! Thanks

I wanted to thank Buzz, Chase, Mike, Sherri, Randy, Josh and Drew and all of the techs who jumped on my new 2014 CVO and once again proved that loyalty is still worth something in this world! All of the staff was excellent and my trade was fairly priced and I love the new bike, best Harley I have ever owned!

I purchased a HD Trike on 31 Oct 13 from Heart of Dixie HD and would like to say it was a terrific experience. I would like to thank, Pat, Buz and Drew for all of their assistance. After the purchase of the TRIKE Buz and Drew went the extra mile in assisting me in getting the TRIKE and my other Harley loaded into my trailer. My wife and I will be sure to stop by next time thru just to say Hi and get a cup of coffee. We had a great trip to the Smokey Mountains and the TRIKE was great. No problem with the transport to the Smokies and the return trip. Thank You again for all of your assistance. Recommend anyone looking for a HD check out the Heart of Dixie HD.

Hi to all you guys at heart of Dixie HD let me start by saying I want to thank J.J. and all that helped me when I was In Alabama after having that accident. you guys showed much love at a time when I was In need of help. from the time you guys help me at the accident to getting me back up on a new bike. the bike is doing good and so am I . every time I tell my bro's about my trip , your story is right there. I am back home here in anchorage Alaska now and I had the time of my life riding from the east coast to the west coast to Alaska. thanks for keeping me on your email list , good to keep in touch. sorry I can't remember all the guys names other than JJ. again thanks for everything.

My wife and I recently moved from St Augustine, FL to Vestavia Hills, Al. While riding my bike up on the move, the engine started making a noise and losing power. We stopped at Heart of Dixie to have a tech check it out. We were informed the problem was internal and would have to be broken down to diagnose. Josh, Drew, and Matt handled all the paperwork with our extended warranty company, kept us informed every step of the way, and went above and beyond their normal job duties to get us running again. I can't say enough about how impressed I was with the team at HOD; from the parts dept (where I have spent over $2500.00), to the sales dept and Mike Binder where I am currently purchasing another bike. Thank you all, and I recommend you to everyone I can!

I recently purchased a bike from you and to be honest with you, it was the best purchasing experience I have had. Everyone was knowledgeable and helpful. I would like to give special recognition to Scott Sheppard and Buz Campbell for all their help. I know I'll be back. Thanks.

Everyone was very helpful and always takes time to answer questions i have before spending my hard earned money

I`m in the automoble business and what these guys are doing is like I want to be handled. Everything was straight forward. Thank to Chase Harris, Mike Desantis and all the staff for their attention..First cless all the way.....

What a great dealership. Trailered our bikes from Wisconsin for winter ride in Florida and they gave us permission to leave vehicle @ dealership for the week. Thanks guys was a great ride

My wife and I came in on Feb. 16 to get out of the cold. The sales lady Leslie was very helpful showing us the types of heated gloves. Jay at the service counter got the bike right in so we could get back to our trip and Matt, the tech, went to great lengths showing me the new wiring. I have been in a lot of harley dealerships and I rate your store as number 1.

My boyfriend and I recently purchased the 1200 Custom 110th Anniversary Edition. Within seconds of walking into the dealership, we were greeted by Scott Sheppard, one of the sales associates. He could not have been more friendly or helpful! It took us a long time (3 days) to make our decision on the bike and Scott was there with us every step of the way. On the day we signed the papers Scott even came in on his day off! And he was having surgery the next day! WOW! What a great impression he made on us! We highly recommend Scott!

you guys are great! can't recall when i have been so happy. my friend introduced me to Pat to get the ball rolling and Chase and Pat made my dreams come true, Pat you said you would an you did . Thank you guys!!!!

As a seasoned bike rider and Harley owner before buying a 2013 Road Glide, my expectations were high and I was not let down...the entire staff from Mike Binder in sales, to Will, Pat, Ginger, Kyle in service, have all exceeded my wishes...the bike and the service are second to none....Will and Mike spent allot of time showing me the different exhaust options and now I am stopped nearly everywhere I ride and I tell them the 411 on where to go for this type of sound and service! Second to none!

I purchased a new bike about 2 weeks ago and everyone I came in contact with at Heart of Dixie Harley-Davidson were super nice and very helpful. J.J. was very knowledgeable in helping me with what bike I needed and Will was great at making recommendations on how to make the bike sound the way I wanted. Sherri was very good at explaining all the financing to us and really seemed excited about us getting a Harley. I also received great customer service from Amanda while I was looking for a helmet, jacket, and gloves. I will continue to visit and do business with Heart of Dixie Harley-Davidson because of all the great employees and the superb service I received. Thanks! Mike Yates

I just want to say thanks to the service team !! They really know how to take care of their customers. I appreciate you for going the extra mile.... Josh , Kyle , Will and the rest of the team !!! Thanks a lot !!!

Extremely pleased with our experience. JJ was a great sales rep, stayed late for us to finish our purchase! Definitely recommend it to our friends!

What a delightful experience, dealing with the service and parts departments! Friendly, helpful personnel, that make you feel like you are valued!

I recently moved to Alabama and I was recommended to the HD dealership in Pelham, because the one in Huntsville was not reputable. I made the long drive to Pelham for my 20,000 mile service. During the service my bike had a mishap, and I was immediately called by Josh who explained the problem and corrected the problem to my satisfaction. I will recommend your dealership to all my co-workers and friends because of the professionalism and compassion that Josh showed me. He is truly a great representation for your dealership and Harley Davidson.

I had a great time picking out my very first bike! Everyone was helpful, knowledgable, and friendly. The staff went above and beyond to cater to my family (including my children). I would definitely reccomend this dealership to any one looking for a bike.

I took my bike in for the 20,000 mile service, unfortunately your staff dropped the bike and broke my mirror and damaged my hard saddlebags. However, your professional staff admitted their error and compensated for the damage. I was highly impressed and will continue doing business and plan to purchase a new Road Glide, because of the good service. Thank you.------------------------------------------------------------------------------ Sorry for the misshap. If or when we mess up we own up to it.That kind of thing don't happen very often.We thank you for your business and look forward to seeing you soon. Mike Gay General Manager

Thanks to Mike Binder and all the staff at Heart of Dixie HD for the great experience while purchasing my first Harley Davidson, a 2012 Street Glide.

Deonte is one of the most comprehensive, polite service representitives I have met. He made sure that making this customer happy was his primary goal. I have had Harleys for 31 years and the service I received has not always been stellar and the atitudes not always accomodating. More service reps like Deonte will keep Harley at the top of the pack. Thank you Deonte!

I would like to take the time to personally thank the guys in the service area, specifically Deonte, Kyle, Cody, and Courtney. All of them went above and beyond what I would have expected to ensure that my Ultra was in the best of condition before getting back on the road as well as identifying and correcting other problems that were found during the repairs. They without a doubt saved me lots of money and possibly my life should something should have failed later on down the road. I owe these guys more than just a thanks but definitely plan on visiting on my way back through to just say hi and thank them again for their help.

DID NOT GET TO SPEND MUCH TIME WITH SALESMAN (CHASE), A VERY BUSY DAY AT HEART OF DIXIE. YOU GUY'S WERE GETTING SLAMMED BUT I STILL HAD A GOOD EXPERIENCE. A GREAT STORE, KEEP IT UP!!!!!!!!

My husband and I were riding back to KS from South Carolina when our starter quit in Birmingham. We can't begin to thank you enough for having your service dept. open on a Sunday. Everybody was so nice to us and we met some really fantastic people while we were waiting. Again, thank you so much for getting us back on the road. Other dealerships could take lessons from you in customer service. You are the best!!

Excellent experience with great salesman

Please accept my high praise in my purchase experience at your Pelham dealership and your extraordinary salesman Mike DeSantis. I have nothing but praise. He went above and beyond in his superb customer service in my purchase of my new Harley. Please share my compliments. I immediately signed-up for R.I.D.E. as a common sense action for any new rider. I have been back to buy more acessories, What a great dealership! I cannot recommend it more highly.

I bought my first Harley last Saturday at the Pelham Location. As my wife and I walked into the store, Mike Desantis greeted us and took all the time we needed to ask questions. My wife and I left for 1 hour and went to a Rice Burner dealership and they would not even come speak to us. When we came back to your dealership Mike came right back up to us. My experience was GREAT at your shop. The service Dept (Josh) gave us a tour of the shop and answered our questions. Pat the Sales Manager was Very nice. I could not have asked for a better Sales Person then Mike D. His knowledge of the bikes and everything was great. Thank you for a GREAT experience. Just joined H.O.G. today and can't wait to do some riding with you guys.

I purchased 2011 Road King with the excellent help from Sherri Simmers and the whole staff at Heart of Dixie. I look foward to doing more business in the future.

I am the proud new owner of a beautiful 07 Dyna Low Rider. This is my first Harley. Mike DeSantis is by far the best salesman I've ever dealt with. I would recommend this dealership to anyone. I had a great buying experience, and will be back again. Thanks.

I have been riding metric bikes for years but always wanted a harley. I had been into your dealeaship many times to look at what was new. I stopped by and there were three or four employes together talking and i asked if they had any road king standards as i did not see one on the floor. Mike Desantis said let's go look in back. He realy impressed me and showed a sincere interest in my concern. As we looked and talked we found the bike i wanted, but we had to get it from another dealership. This was no problem for him. Through his professional attitude and hard work he made the sale and a friend in me. I took the tour and met all deparment heads and was realy impressed with eveyone and the dealership as a whole. I am excited about being a harley owner and would recomend the team at Heart of Dixie to anyone. Thanks to all Jimmy Wesson

Great sales department, as well as the parts and service. A+

Glad I finally broke down and got what I've always wanted. The World of Harley is truly a brotherhood as I've already come to notice. Thanks for helping me realize a dream.

I've bought things at alot of places, but you guys are the best. I'll tell anyone who will listen. Thanks

Bought my 2nd Harley from your dealership 5 mos ago, a redhot sunglow Streetglide Trike. Returned yesterday for some performance mods. My every experience at Heart of Dixie has been excellent! GM Mike Gay has assembled an exceptional staff of professionals in every department. I live approx. 80 miles away and bypass 2 other H-D dealerships to bring my business to them. If not for the distance involved, I'd love to join their also great HOG Chapter. 'Papa Turtle'. Attalla, AL

I was in about a month ago and have been meaning to get on here and thank ya'll for the great service. I had a minor problem but was concerned just the same. Josh was the one who wrote me up and took all the time I needed to explain concerns.....super nice and very professional. Also as the tech (Cody Henderson) parked my bike I stopped him and asked a couple of questions. He was very responsive and professional also. I recommend you guys to all my riding buddies and will definitely not hesitate to have you service MY bike in the future. Keep up the good work!!!!!

We have been to Harley Dealerships all over the country and Heart of Dixie is by FAR the BEST in every aspect. The entire staff are the friendliest and most helpful from the time you walk in the door. Dan is a truck driver and was waiting to make a delivery near Heart of Dixie HD so he walked in to browse and check out the bikes. He happened to find the perfect ride. Since Dan was working he had to leave so the sales staff offered to hold the bike with a small down payment until we could iron out the sale. We were able to do most of that by phone with Doug over the weekend and when we flew from Wisconsin, Blake (our fantastic sales guy) and his wife Janie were wonderful enough to offer to pick us up from the airport to avoid hassle of arranging a shuttle or cab. We were discussing our plans for the ride back home on our new to us 2007 Screamin Eagle Dyna and Janie looked up a good route and great places to stay for the trip. We were in with Pat going over financing and completing our purchase and he was terrific, explaining everything and going over the extended warranty info. We were left with NO questions. While there we were lucky enough to meet the previous owner of our bike which was quite a treat. He is also a very pleased customer of Heart of Dixie HD that he comes in all the time to visit and see whats happenin with everyone. When we finished with Pat we then went to buy some things we needed for our trip home and Katie helped us with everything. We needed helmets and rain gear and Dan needed a new pair of boots. Katie was terrific. She knew everything about all of the apparel and how it should fit for comfort and functionality. We will be regular customers of Heart of Dixie HD...no doubt about that! Although we live 750 miles away, their service by every staff member in every department is outstanding and makes the trip well worth the time. We were taken on a tour of the entire dealership and meeting them all was quite an experience. The guys in the shop for service and repair were great too! THANK YOU Heart of Dixie Harley Davidson!!!

The friendliest Harley store I've ever been too! You always feel welcomed the minute you walk through the door.

Hello, my name is Glenn Morgan and I am 43. I have been riding motorcycles as long as I can remember. My mom taught my brother, my sister and me to ride when we were very young. I had always owned metric bikes and the bike I just traded in was a Honda VTX 1300C; which was a good bike. The thing is, my brother rides a 06 Road King, my sister rides a 09 Road King and my brother-in-law just traded his Street Bob for a 2010 Street Glide (which pushed me over the edge) and they have been riding Harleys for years. So, as you can imagine they have been giving me a lot of grief about getting a Harley. When we go ride they always manage to get me to ride one of their bikes and I cant believe the difference. I have been looking seriously at Harleys for almost a year and my brother-in-law and I took a Street Glide for a test ride last October and I fell in love with it the first time I rode it. I had even tried to trade with two different dealers here locally, but we just couldn't get the deal together. Buzz and the other folks that worked with me on buying my FIRST HARLEY made the whole process easy. I bought a Street Glide and I LOVE it! It was well worth the 5 hour drive to your store for this bike and the way I was treated through the whole process was great. If I ever decide to trade this bike, I will check with you folks first. Thank you all for all of your help.

I've been a Goldwing rider for over 30 years and put up with their total contempt for the customers and laxidasical service on the big bikes. I started looking at the 'New Harleys' about 4 years ago. I was so very impressed with the Dealership I decited that I would replace my aging 1500 with a new Ultra. In Nov. 08 I got my Ultra and the Dealership was outstanding. All departments treat you like family. You can just come in and have coffee, popcorn, brouse and talk to other owners and shoppers. The 'Wing' has 96,000 miles and I'm keeping it, but I love the Hog. I ride it most of the time and enjoy it more each time I get on it. Thanks, Heart of Dixie! If you're thinking of buying, trading or just shopping you've got to go there, they're Great. John Davis

How awsome you guys are! Yall have one of the friendliest, cleanest, well organized delerships I've ever seen. It is such a pleasure to visit your delership. To the service department, Chase (The service writer) always goes out of his way to help me. He is always very curtious. The work performed on my 2006 sporster 1200c is always perfectly done. I also have to commend the wash guys, every time the work is completed my bike is always spotless. I always look foward to comming to visit because I know everyone and I mean everyone at your delership is gonna go out of their way to be so friendly and helpful. Thanks for all yall do and keep up the awsome job yall are doing.

I just wanted to thank you all for a easy purchase and thanks to Mike Desantis for e-mailing me all the pics. of the bike and thanks to everyone for making me feel special and treating me just like I had purchased a new bike ! I love my 1999 Fatboy it runs great and looks good !I will be purchasing other Items because of the good service and customer appreciation that you showed me!

From the moment I walked into the store I was impressed with the organized and logical layout. My second impression was the welcome and friendly greeting from the wonderful lady at the front desk. My third impression was actually a surprise...a very knowedgeable and extremely helpful salesperson - Mike DeSantis. Mike has the very rarely found abilty to, within five minutes of talking to a person, show them the best choices to fit there needs. Mike quite simply knows that the most important thing is; what do you want to do with the bike? Then his excellent product knowledge makes the rest easy. Simple idea but hard to find - an intelligent and knowlwdgeable sales person...and from what I read you are fortunate enough to have to have others on your staff like that, AMAZING!!!

Heart of Dixie - Harley Davidson Rocks! I have bought a lot of things over the years but this was simply the most stress free. There is no better customer service throughout an entire organization! I bought a 'New' 2008 Rocker in July of 2009. I love the bike and want to thank both Sherri and Mike in the sales department for their excellent service!

I HAD NOTHING BUT A GREAT EXPERIENCE AT H.O.D. FROM MY FIRST VISIT TILL I FINALLY BOUGHT A HARLEY 10 OR 12 VISITS LATER IN A 3 WEEK PERIOD.LOL THE WHOLE STAFF WAS FRIENDLY AND HELPFUL IN MY DECISION AND PURCHASE.I REALLY APPRECIATE ALL THE HELP FROM EVERYONE ESPECIALLY BUT NOT LIMITED TO; SALES MIKE DESANTIS AND CHROME COUNTER JJ. TWO THUMBS UP!! THANKS ALOT !! SEE YALL FOR MANY RIDES TO COME !!

Sales force really went out of their way to assist me with my purchase,Especially Ray,Steve and Mike.Josh in service dept. really took care of my needs and Sherry Rodio is Super Top Notch in he merchandising dept. who went above and beyond to help me find what I needed.Felt more like family than it did a business deal.

I bought my first Harley in April. Mike had taken such good care of me during the time between our first contact on the phone all the way thru the day I picked up my FXDC. So come Aug when I was thinking about trading for a FLSTC, my first call was to HOD and Mike. Once again Mike went out of his way to take the time to help me out. Even though it was Friday and very busy Mike took my info said he would get back to me as soon as he could (which was less than 30 minutes). With his help and service we had another deal and I got the bike I wanted. Thanks again

thanks to doug and tim for the help getting my 2nd bike from heart of dixie.the only place to go.lets ride

Mike Desantis was excelent. I saw my 07 superglide online on Wednesday, went to look at Thursday and rode it to Panama City on Friday. Met all the sales and service staff, whom are wonderful as well. Would surely reccomend them to anyone. Thanks to everyone at H.O.D. Fred Cross

Mike, You and your staff made our visit totally awesome . You have a terrific staff. They really made us feel like we were family. We have no dealers any where close to us whom can compare to the way we were treated. Thanks for many memories and hope to visit again sometime. Yours truly, James Opie Yarbrough. State Line Chapter of the Iron Warriors.

Just wanted to say how pleased I was with my experence with Heart of Dixie Harley-Davidson and the Sales, Service and Parts staff, everyone from Mike De Santis (who worked with me durning the purchase) to the parts and service folks when I ordered a rack and set up an appointment to have it installed, even the receptionist that answers the phone when you call is sweet as a peach. Again, thanks you folks are great.

I was visiting in January, I came in to buy a shirt and was helped by Sherri in motorclothes. She was professional and very helpful. because of her I will definitely come back to visit your dealership. Rock on Sherri

I was visiting in January, I came in to buy a shirt and was helped by Sherri in motorclothes. She was professional and very helpful. because of her I will definitely come back to visit your dealership. Rock on Sherri

I'd like to commend Jeff Dailey on being very professional on 18 Dec 08. I'd visited my brothers in the area after flying in from Kuwait a few days earlier. I stopped by the dealership prior to leaving for home in Columbus, MS. He met me just as I passed the entrance and asked if I needed help. I had no intentions of buying, but just wanted to see their selection and prices. The next thing I know we're sitting down doing some numbers. Shortly there after a sign with my name on it saying (sold) is placed on a Vivid Black 2009 Softail Deluxe! There wouldn't have been a sale if the atmosphere hadn't been right. Jeff was on point with information and was a straight up guy. I had a tremendous experience and there's nothing like getting back into the wind after 4 1/2 years. I'll see you guys in May and can't wait to see the bike after it's Chromed to the Bone!

I just bought my first Harley after two metric bikes and I love being proud of my bike when I pull up to any bike gathering, etc. However, an unexpected benefit of owning a H-D is the family atmoshere that Heart of Dixie gives you when you walk in the door. I enjoy coming by just to 'hang out' with the sales and service guys. Unlike other dealerships, I feel welcomed to talk about bikes, accessories, etc. even if I am not buying anything that day. The staff has been very helpful with my bike purchase and all of the accessories that I have bought at your location. Thanks for taking the extra effort. It is noticed by your customers!

I JUST BOUGHT A 2009 DYNA FAT BOB. TRACY and DOUG BOTH WERE VERY HELPFUL. Heart of Dixie has a 'make yourself at home' atmosphere and were very professional and every employee spoke to me and tried to help. Thanks alot, Tracy and Doug, for helping me get my first Harley and the new love of my life. Thanks, Dave

The best H-D store I have ever been to!!

I just wanted to tell everyone at Heart of Dixie harley that I appreciate all that you did for me for the purchase of my 1st Harley. I bought a XL1200 Nightster and Steve helped me with all the goodies to put on this bike. Ray thanks to you for all your help to, Robbie thanks for showing me all the neat stuff in the store. The bike runs and drives really well. Everyone that has seen this bike really likes it. You will always have my buisness in the future. Look forward to seeing all of you when I come down for 1st bike checkup. Thanks Jamie Machen Scottsboro Al.

I just wanted to say that I had a very good experience with the purchase of my 2009 FLHX from Heart of Dixie HD. While I was walking around waiting on paper work to get done I was asked by almost everyone in the dealership if they could help me, that is a big change from the first time I ever walked into thid dealership. I would definitly recommend buying your Harley-Davidson from them!

great dealership.

I HAVE FOUND A NEW HOME @ HEART OF DIXIE, WITH THERE TOP NOTCH SALES TEAM I'M A PROUD OWNER OF A 08 ROCKER C, I VISITED MANY DEALERSHIPS FROM NORTH AL. TO SOUTH AL. WITH IN FIFTEEN MINUTES OF TALKING TO THE SALESMAN SCOTT I KNEW I WOULD MAKE A PUCHASE FROM H.O.D.

My Husband and I were looking to get another bike. We was searching on the internet to save in all the driving time. We walked out Saturday evening with a new 2008 Ultra Classic Electra Glide. Travis and Doug worked with us on everything, even filling it up with gas. We are very pleased. My wife was surprized I did not sleep next to the bike when we got it home. Thank You all for your hard work and such a nice place. Tony and Debbie James Millbrook,AL

I have been riding HD's for 37 years , and have dealt with dealerships all across the country .. I have had good and bad experiences .. We were in the market for another bagger .. Late Saturday , almost closing time , I spoke to Robbie Nix , and he called me back well after closing time .. I told him we would see him on Sunday afternoon to look at the bike .. Long story , short , we got the scooter Sunday and had a great experience with Robbie and Doug in the Buisness Office .. Came back Monday to pick the bike up , was introduced to managers in each department and given a tour of the service department .. Really great to have a great , not good experience with a dealer who is not so far away ..

I have to say Wow!! what a great place! I went to a dealer south of you on 6/28/08 and could not even get a Hello, May I help you, or anything. A friend suggested for me to drive up to Pelham and visit Heart of Dixie. I did just that and drove away on my new 08 1200N. Everybody was great in every department I was taken to. Maybe you all should take over the dealership south of you. I will continue to drive the extra 60 miles to Heart of Dixie for ALL my Harley needs. Thanks and keep up the great work.

I purchased a 2007 Screaming Eagle Ultra Classic and I love the bike,it's a beast.The dealer worked very hard to get all the books and extra keys etc.from the seller as they were not that cooperative once they traded the bike in.I want to thank Ray Ronk for that little extra he went through to get these things.Thank You. Joe Cody

I was interested in purchasing a new Harley and have been to four dealerships in Alabama before visiting Heart of Dixie. From the time I walked in the door, everyone in the dealership made you feel like you have known them for years. I met with salesman Travis Walton who I had chatted with over the internet and was able to make a deal within a few hours. I recommend to anyone in the state to go here first and have a look around and meet all the talented folks working there. I will drive the extra 100 miles to this dealership for all my needs on my new Harley. You just don't meet this kind of staff at any Harley dealership.

later I picked up the bike, got a tour of the facilties,shop,ect. and two free shirts! The two young boys in the shop helped load me on a trailer and I brought it home. I am very happy! I will return there even though it is a long way from home. Thanks so much!

I had two bad experiences with the HOD service department and vowed never to have my bike serviced there again. Well, while out riding one day I stopped by to pick up some extra bulbs and some cleaning solution. While there I was talking to Mike Gay, he was telling me about all of the changes that had been made at the dealership and his service/business philosophy. I then told him about my unfavorable experience with the service department and he asked me if I would give them a chance to make right. Well I did, and what a pleasant experience it was. They were very busy that day but the service writer took the time to acknowledge my presence and tell me that he would be with me in just a moment (that is a sign of professionalism). I gave him a brief history of the problem (fuel gage stuck on full) and he took the bike in. 3 days later I received a call that the bike was ready. The service ticket detailed what was done and I left. Five tanks of gas later and it is still working as it should. Thank you Mike for all of your hard work it has paid off. Thank you to the service department for your professionalism. Joey Jones 205.296.6234

YOU GUYS ARE AWESOME!!!I was down there today 4-5-08. Bought a 08 sporster 883.Everyone down there was super nice in evry department.Thank you for all the help and dedication to makeing sure we felt at home!!!!

my salesman jeffand scott in parts are two very cool guys they took good care of me and made me part of the harley family thanks guys p.s. ive contacted harley home office and told them what good guys youve got at heart of dixie

I purchased an Ultra Classic in 2006 from Heart of Dixie in Pelham Al.I have 13000 miles on my bike and enjoy the friendly dealership. I especially enjoy the wonderful parts department because of the way they work so hard and making the custome number #1. To Kevin and all of the people working in parts. I would like to say thank you for a job well done.

saw the harley sign, when we rented a motel, room. next morning i went in , the staff,were very frendly, i went back later bought a harley v rod,I LOVE IT. my 3rd harley , if i buy again,it will be from JIM HICKS, and heart of dixie harley davidson.they treat you like family,the roll out the welcome mat,and if i, going to spend my money it,s going to be wheremy busness is appreaciated

I have been riding from the time I was 13. I always wanted a Harley. I came in to just look and dream, but drove out on my dream. Thank Leggs

The guys at Heart of Dixie are top notch. You could not ask for a better experience.

My 05 wide glide was giving me trouble, my selling dealer told me to ride it that nothing was wrong so I decided to take it to another dealer. during the visit and explanation of problems Bill started to use my LORD's name in vain and it offended me, so I called my wife and she got on the locator and found the number to H.O.D. I talked to Josh and told him my story, 200 miles later this man met me and greeted me like he really cared about my problem. He and Jackie took the time to listen to my bike told me what they would do, and I left knowing my machine was in good hands. To the owners of this dealership I would like to say that it is very hard to find people that will treat your business like it were theirs. These men should be commended for their dedication and professionalism. Thank you very much Monty SAVED BY GOD's GRACE

A couple of weeks ago I was on my annual summer trip - this year was 2,400 miles. When I got into Birmingham I noticed a wobble in the front end of my 06 Streetglide. I went to your location and found out my rear spoke wheel was loose. Rowdy and Jackie went 'WAY OUT OF THEIR WAY' to get me back on the road. I want to thank both of them and compliment them for a job well done. Wes Harvey - Wilmington, NC

i just wanted to let ya'll know how news spreads. my good freind and sister ruth aka twisted sister broke down in alabama on her way from arkansas to florida. ya'll treated her like family. picked her and her bike up. fixed her arced battery cable and serviced her bike. all with out raping her wallet. a lot of harley dealerships have lost sight of customer service these days. it is much better than refreshing that ya'll treat people so good. doc went out of his way along with others to treat her like family. twisted sister has a great many freinds across the nation who ride in just about every state. 100's of people are already talking about you already. the good deed is all over the internet. if i ever get back to birmingham i will certainly go out of my way to do business with you. i will be ordering a part from you at a minimum online. thank you again for helping my freind. joel 'tat' miller

We didn't come in expecting to walk out owning a 2005 Electra Glide Ultra Classic, we were just planning to get some t-shirts. We had been planning to get a bike but were lucky to walk in 2 hours after our bike was wheeled into the showroom floor. Jim, our salesman, was great, the price was better than we expected and Steven worked to get us a low payment. Everyone worked hard to make our purchase a great experience. In the first month we've ridden almost 3000 miles! You have our business...all the way from Huntsville.

I recently purchased a 2007 Electra Glide Classic. Cash was very knowledgeable and helpful throughout the experience, from my initial 'window shopping' visit through walking me through the bike's features prior to my riding off with it. I had also considered a 2007 Electra Glide Standard and adding a Tour Pak and Cash took the time to research the costs involved, helping me to make an informed decision on which bike was right for me. Stephen worked the finance side for me, getting the best rate and terms, enabling me to purchase the Classic. I traded in a Dyna Superglide and am really enjoying riding the Classic. Thanks guys for a great buying experience!

Yall are great, service, bike selection everything but the internet I think you need to make it where we can view and purchase online it may be a little extra work on your part but I think it will be a great contribution to help keep harley the #1 in performance and satisfaction hope you take this into consideration thanks and godbless

I purchased a 07' Ultra Classic. I fell in love with a Black Cherry Pearl color. I LOVE IT. I wish I had purchased this bike years ago. I would recommend this establishment to anyone. I love the place. Easy to get to and great location. Thanks again. Be safe and ride hard. Catman

This past Saturday, I had the misfortune of a 'dead' bike @ 5:00 in the afternoon, 5 miles from the dealership. A truck with trailer was sent promptly and my bike secured for the evening. I had already warned by husband that he'd likely have to drive our truck and trailer over 4 hours to come get me, but to my delight, your dealership is open at 10:00 am on Sunday and they had my battery replaced and I was out the door and rolling toward Nashville by 12:00 noon! Such fantastic service and convenience deserves comment, especially in this day when rude behavior seems the norm at SOME dealerships. The staff there is exceptionally friendly and helpful. I would name some of them but fear I'd leave someone out, so please extend my thanks to ALL the staff. I will certainly be back as a customer and will tell friends to be sure and shop there when passing through that area. You guys and gals ROCK!!! Kaye

The NEW store is very nice. New Management was a Big PLUS for the Harley Shop.The Harley Shop Has improved bigtime since the Manager (Jerry) was replaced..This Manager has a Great Attitude towards Customers and his Employees..Alot of our friends have seen this and alot of people will be back. **Thanks for the kind words. We love to have fun here.Our new manager is the best!**

In November,2006 I purchased a Softail Standard, my wife and I enjoyed it so much that on March 2nd, she bought one of the new Nightsters, 3 weeks later my son came over from Mississippi and bought an 07 Sportster. Legs,,Steven,Doug, Josh, you guys are great!! It is a pleasure buying from Heart of Dixie Harley Davidson. I have 2 more sons,sooner or later, we'll be a 5 Harley family. Keep up the good work.......TJ

I wanted to take a moment and thank you for your great southern hospitality.... I had been out on the road for 7 days and was on my second to last leg of my journey. It was getting close to needing fuel and I began looking for Harley Dealership Billboards, of course you can't just pull over for fuel without checking out the local dealership if there is one available. Well needless to say, 'Heart of Dixie Harley Davidson' billboard appeared ..I pulled off the highway and checked out your store. Well, long story short a employee was checking out my bike, 05 Softail Deluxe, and he asked if I was leaking some fluid. My response was , 'nah its only got 9k miles'. I went in and looked around the store and had a cup of coffee and was ready to hit the road. As I was getting geared up I decided to take a look and see if there was a leak, to my dismay there was fluid everywhere !!! I freaked!! I went into the service department and explained my delima,I thought I was SOL because it was around 4 in the afternoon and being from out of town there would be no way they could get to my bike. The service person said to bring my bike around and he would look at it. When I came around he said he would check to see if he had someone available, sure enough here came one of your technicians... He took my bike in the back and within 20 minutes he came out with the problem in hand and my bike fixed !!! There was a o-ring in the speed sensor that broke, thank god that was all the bigger the problem was !!!!! I can't thank your service department enough for their hospitality and their ability to get my bike in and out so fast. Some may think that would have been the low point of my over 2800 mile journey, infact it was one of the highlights of my journey !! It makes a person realize why they own a Harley and that those who do are like family. I can't forget the employee that noticed the leak in the first place, without him my small problemn could have been a HUGE one... Again thank you for your assistance!!!! The date this occurred was 3/20/07 Sincerly, Dan Housley Rochester, IL

Even that I was not buying right then, but you still answered all my question, and you all weclomed my and my wife, not like other dealerships in town. When I'm ready to buy a new motorcycle, you all will be the first people I will deal with. Thanks for being the most friendly dealership in town.

I PURCHASED MY 1200L SPORTSTER IN MAY 2006, HAVE RIDEN 8,000 MILES TROUBLE FREE.LUTHER WAS VERY HELPFUL, THE SERVICE DEPT. VERY CLEAN, NEAT AND THE GUYS WERE NICE. I HOPE TO BUY A NEW HERITAGE SOFTAIL CLASSIC IN THE NEXT YEAR ARE TWO AND IT WILL BE FROM HEART OF DIXIE. THANKS TO ALL YOUR PEOPLE WHO WERE GREAT.

My wife and were very impressed our first rate experience at your dealership. From sales to startup, the entire staff were top notch. I can already appreciate the quality Harley Davidson puts into their bikes. p.s. my wife had me on speakerphone soo the guys she works with could hear the 'Fatboy' rumble.

My husband and I recently bought our first Harleys from you guys. Your entire staff made us feel right at home and could not have been more helpful to us when we were asking questions. A big thanks to Luther, Doug, Cash and Chic.

You have a great place! I have been treated like family everytime I have stopped by. You have courteous and professional sales people and service staff. Keep up the good work!

I just bought my first Harley and it was the most pleasent experance I have had in a major perchace, the people were friendly and very helpful, I HIGHLY recomend Heart of Dixie to all my friends and people I meet through my riding. Thank you all very much.

I have always had GREAT contact with Heart of Dixie HD~from parts/service/technical advice. Steve Gibbons and his staff in the Parts Department are knowledgeable and go out of their way to help no matter the question. The Service department always gets the job done quickly. Thanks! MERRY CHRISTMAS!

I've heard that you sell bike over 'list price'. It makes me leary of shopping for a bike there. However, I've gotten parts and the service was always good. Reply: All of our bikes are priced at M.S.R.P.

On Nov 2nd, 2006, my dream came true, I bought a 2004 softail standard. Actually my wife and I just stopped in to look,but when we spotted this bike, that was it, I had to have it. Legs was our salesman, great guy, we had to wait a couple of hours because there were some other customers in front of us , their paperwork took a while, but legs kept us entertained. Overall it was a great experience, the whole staff are outstanding. TJ and Deborah Scalisi, Concord, Alabama

O MY GOD, I AM SO HAPPY THAT WE ARE NOW HARLEY OWNERS, THIS IS SOMETHING THAT I HAVE WANTED ALL OF MY LIFE SO NOW I AM A 'BIKER CHICK'. EVERY ENCOUNTER THAT I HAVE HAD WITH HEART OF DIXIE H-D HAS BEEN WONDERFUL. SO NOW I AM READY TO GO ON MY FIRST OFFICAL RIDE. LOVE YOU GUYS. THANKS FOR EVERYTHING. AND A VERY SPECIAL THANKS TO JEFF IN SALES AND STACY IN MOTORCLOTHES.

At the beginning of my purchase of my 07 Heratage, it was a little rocky. But at the end and now, I would not go anywhere else to purchase a bike,service or accessories. I have recommended Heart of Dixie H-D to all of my friends. I am a first time Harley owner and very well pleased. Jeff, Rico, Stephen have been awesome. Ope and Josh are the best when it comes to service and answering questions. It is always a pleasure to visit Heart of Dixie H-D.

I called your dealership the other day to get directions so I could stop in and get a t-shirt. 'Bean' answered the phone and in her lovely souther drawl she told us exactly how to get there. She said, 'Now ya'll don't eat before you get here, we've got some great food out back.' When we got there we went straight to the back and were greeted by the service department and they told us to follow the crowd. We ate then hung out with some of your HOG members before we went in to meet 'Bean.' What a trip she was!! She kept us entertained the whole time we were in there!!! You all have a great staff there and we nominate 'BEAN' to teach personality lessons for the other dealerships!!

As I was headed from TN through AL to FL for a family vacation, I dropped my bike off for its 10K service. Josh in service took excellent care of me. I'd definitely say he under-promised and over-delivered! Detail job looked great as well. I will return to do more business in the very near future. I was impressed with the new facility and their clothing and accessories choices as well.

I had gone to the HD dealership in Montgomery and didn't get so much as 'hello' let alone any help with a bike. My wife and drove to Heart of Dixie the next day and I rode home on my new Heritage Softail. I highly recommend this dealership to anyone planning to buy a new or used Harley. Rico was our salesman and he's great. Be sure to ask for him! Tommy McKinley

I bought my 02 Softail Std in November 2001. Ever since I have been very faithful about taking my bike in for the recommended servicing. The folks in the service department have ALWAY treated me with kindness and have done everything I needed to my bike. They are the greatest! Course the rest of the folks are super too... folks in parts, ladies in apparel, and of course the sales guys. Heart of Dixie Harley Davidson is my favorite HD shop for sure.

On may 19th myself and two others rode to your dealership to see your new bilding. Beautiful place with lots of bikes and accessories. Staff very very friendly. Overall,we had a good time. The only problem I had was that when we were leaving, I had a flat tire. I went to your service dept. for help and was told that everyone had gone to lunch. I hope this is not standard procedure during the weekdays. We were directed to a motorcycle shop and had no problem getting the tire plugged. I don't like to plug motorcycle tires, and was prepared to purchase a tire from you. I'll get one here in Montgomery. This does not stop me from visiting your dealership in the future. I wish you all the luck in the world. T.O. Betancourt 209 Cedar St. Montgomery, Alabama 36110 334-799-1854

Last week while we were traviling thru your state from Indiana to Florida our shifter came off on our 2002 Harley Ultra Classic. The Heart of Dixie Harley Davidson shop was our only hope and we are so lucky that we found them. Terri at the service department took us in as urgent and she was even so nice as to give us sunscreen for our burnt snowbird faces. The service department was fast and very nice and had us on our way in just a few minutes. We can not thank them enough for all the help and the service and the kindness they gave us. We appreciate it so much, thanks again. The Smith's from Indiana

I am from out of town, and had a problem with my bike. I called your service dept. and asked if I could bring my bike in to have them take a look at it. They had me bring it right in. They couldn't find anything wrong with the bike, they just charged the battery. When I picked up the bike they told me there wouldn't be any charge. This is a dealership I would come back to anytime. Thank you for your demonstration of Southern Hospitality. Thanks again, Tom

If you are going to buy a motorcycle you need to buy a Harley,and if you buy a harley the best place to buy is Heart Of Dixie Harley Davidson. Sales and service are over the top.There is no need to look any other place. I looked and Heart Of Dixie beat everyone hands down.Rico, Rookie,and Opie are the best in the business.

ALL OF YOU ARE VERY PROFESSIONAL. WHEN I'M THERE I FEEL LIKE I'M THE ONLY CUSTOMER IN THE BUILDING. KEEP UP THE GOOD WORK!!! KEN HOLLIS JR

3-3-06 I limped into your dealership.(my gear shift lever came off my bike 50 miles south of Montgomery)I was lucky to not only make it to your dealership but to also catch 3 green light in the process as I exited the interstate. Your service manager and staff were not only eager to correct my problem, they were also quick to hard time me about the situation. I purchased my bike at your store in the spring of 04 from Tommy Hallmark. From purchase (Rookie did a good job)to 2 servicings and my recent incident, I have been impressed with the attitude and the willingness of your staff to take care of everyones needs. I do not find this attitude in many of the Harley stores that I visit. Hat's off to Opie and the service department and thank you again.

I am an over the road truck driver delivering to your city approx. 4 times a month just up into the industrial park behind your new location and stop in frequently for parts and supplies for my scoot. Weird as it sounds your dealership is more convienient for me than the one near my home; and I live just 45min. out from the plant in Milwaukee. Every time I have stopped I have been greeted in a friendly manner, the staff has been more than adiquate in helpfulness and product knowledge; and each visit has been a rewarding expierience. I look forward to visiting your new store soon. Coyote

We purchased our first Harley yesterday and the experience was as fun as I hoped it would be. Rico, the salesman, Wow! He is exactly what we needed. He answered question in terms we could understand, he hand carried the paperwork, and he stayed on top of the process. All we had to do was have fun and of course write the check. Trish, in appareal, was so patient with us in our daunting task of choosing that perfect helmet. When we were done, we had the perfect Kevlar/Carbon fiber helmets. And Rookie, he's a trip! He made the paperwork fun. When it was time to drive away, Jerry, the General Manager, personally made sure we had met everyone and that all of our questions had been answered. When we rode away we were sad to leave because we had so much fun at Heart of Dixie, but we were exited about 'Throttling Up and Hitting the Road'. Thanks to everyone at Heart of Dixie for making us feel like part of the family!

i had a bad first visit at your dealership 2 years ago but i came back and jeff wood and rookie treated me great they were very professional they took good care of me and earned my bussiness. thanks for the great deal and great treatment.

My Dream has come true, to own a Harley Davidson Road King Classic. Heart of Dixie Harley-Davidson, Jeff Wood,Rookie and staff were very helpful and knowledgable. Thank you for helping me go broke. (Ha Ha!!) Now comes the accessories! I may have some questions on installing them because I would like to do them myself. Thanks again! Rodney and Jerri Feltham

I wanted to thank everyone at Heart of Dixie for makeing my dream come true. It was my first bike (Harley)and everyone there went the extra mile just to make it happen.

STARS AREN'T REALLY ENOUGH TO EXPRESS THE APPRECIATION YOUR WHOLE STAFF SHOWS ME EVERY TIME I WALK AROUND THERE, EVERYONE ARE SO FRIENDILY HELPING AT ALL TIMES EVERYTIME WALK THRU THE DOOR OR JUST STANDING OUTSIDE. KEEP UP THE GOOD WORK TO EVERYONE AT HEART OF DIXIE H.D.

I bought my first Harley this week. Larry, my salesman, made the entire experience such a pleasure. He walked me through the entire purchase process, answering even my most ridiculous questions, with honesty and professionalism. I am looking forward to a great relationship with Heart of Dixie. Thanks, Larry..... Chris Eddins

Best vehicle purchase experience I have ever had. Jeff was great to deal with even when I asked stupid questions. Everyone was very nice and very helpful. I had a minor issue and the Service Department immediately took care of it. Great dealership.

Special Thanks to Steven, Pual, and their crew for the Excellent and FAST service on my Road King. I really appreciate the attention paid to every detail and keeping me up to speed. Thanks Guys!!!

A great experience when purchasing a new ride. Rico was excellent with regard to providing access to all available inventory, and Rookie made the painful task of signing much more bearable. I will be spending a lot of time there. Great atmosphere.

I Thank u Guys very much for fixin' my moms bike because when we rode it, it was like ridin' on the wind

I would just like to say that when I brought my bike in to be serviced, the wash boy (I think his name is Tacklebox) did a wonderful job .... my bike has never looked so good; it looked better than it did when i got it.......Thanks!

I would like to let everyone know that I have visited ten different Harley-Davidson dealerships in the southeastern U.S. Heart of Dixie in Pelham Alabama is the only one I recommend doing business with. Jerry Payne and his staff are cordial and professional. I would like to tell Jerry and ALL his staff THANK YOU!!

Thanks for making my purchase a great experience. Be back soon for one for my wife.

Great Experience with the people of Heart of Dixie!!

I live in Auburn and have been going to the Harley shop there. For some reason when i got ready to trade my bike in for a new one I decided to go to 3 stores. Auburn, Montgomery and Pelham. Out of the three Heart of Dixie was by far the Best. The manager there (Mike) is the best people skills person I have ever witnessed in my life. I had my wife and 2 other couples with me that day. They all felt the same way. He treated each and everyone of us like we were his best friends. I will do all my business with them from now on! Thanks guys! Awesome job!